Friday, March 28, 2008

A Comparison of Two Ads



From:
http://www.2sweet.com.tw/main.htm
http://buy.yahoo.com.tw/gdsale/gdsale.asp?gdid=792406

The two jewelry ads look very attractively, and each has its feature. Both the two ads have a sweet couple with jewelry on themselves. There is a couple on ad A. It attracts people by showing the love between two popular stars. Customers may look this ad longer and more carefully because they are fans of the two stars. The company of this ad skillfully utilizes the popularity of the two stars. Jewelry will also become more fascinating when put on the color which is contrastive to itself. On the ad A, white clothes look beautiful with pink background. The image of this picture is excellent, but jewelry on their neck is not very obvious. Considering ad B, even though the female model is not as pretty as the other on the ad A, the black jewels look obvious on her snow-white skin. The additional picture of two necklaces enhances the customer’s memory, too. Additionally, people of different ages don’t like the same color style. For example, teenagers love wearing colorful clothes or necklace only with black to show that they are cool. On the other hand, old people like gold or silver to show their wealth. Company should design different kind of ads of products which fit in with different people. Therefore, I think ad B is better in stimulating selling even though the model on ad A is more beautiful.

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